As Christians, we cannot participate in evil. This means we should think carefully and biblically about giving our money to companies that promote dangerous progressive ideas and sell merchandise that sexualizes children.
In preparation for “Pride month,” Target began selling a disturbing new “PRIDE” collection for children and babies, which includes gender-neutral apparel, “tuck-friendly” swimsuits, clothing with messages that promote homosexuality and transgenderism, and more.
The retailer even began selling merchandise from a brand that promotes messages such as “Satan respects pronouns,” “Gay as Hell,” and “Join My Gay Cult.” Following the news of this new collection, conservative activists called for a boycott of Target, and the store’s market value plummeted by $9 billion in one week.
The store did end up removing some of the items from its “PRIDE” collection following the public backlash. This means that people's decision to shop at alternative stores— ones that aren't promoting evil— has the power to send a real message to the stores that go "woke."
Target isn’t the first company to experience the consequences of "going woke." Consumers have been boycotting Bud Light after the brand chose transgender influencer Dylan Mulvaney to be a brand ambassador. As a result, the company's sales have plummeted over the last several weeks.
In addition, Starbucks, which is known for providing paid travel for employees to receive transgender surgeries, is advocating for the mutilation of children through commercials that are being aired globally. In the commercials, parents are shown affirming their son’s new “gender identity.”
As consumers, we have the power to endorse or reject certain messages based on where we choose to spend our money.
As often as possible, let’s continue to reject companies that sexualize children, promote sexual deviancy, advocate for the mutilation of children, or directly promote an ideology that is contrary to God's design. This is our duty as Christians, and it can have a real impact.